Let’s face it, apps are the new sexy. They’re an easy path to success, right?
With companies like Instagram being purchased for $1 billion, everyone hopes their application is going to become the next big hit. But with the hundreds of thousands of apps on the market, only a few are going to be huge successes.
This is where platform choice becomes critical. Having reliable vendors, massive distribution channels, and the ability to rapidly bring products to market sounds like a gift from the startup gods. At the same time, relying too much on a single vendor, a single distribution channel or a single product can make it difficult to both scale and stay successful. The platform you choose may determine the fate of your business. Instead of relying upon OPP (other people’s platforms), why not build, control, and own your own?
To read the full, original article click on this link: Your platform might determine your startup’s success — so why not build your own? | VentureBeat
