Most, if not all, major platforms on the web — Google, Facebook, YouTube, Twitter, Tumblr, and WordPress — have universally adopted “native” advertising formats, and billions of dollars are now being spent through Promoted Tweets on Twitter, Sponsored Stories on Facebook, Paid Discovery on StumbleUpon and Promoted Videos on WordPress blogs, among many others. And you’re already seeing companies like Spotify introducing branded playlists and Tumblr enabling brands to promote their posts.
The success of these companies hasn’t gone unnoticed by today’s entrepreneurs, whose starting point for monetization is now native. Imagine an entrepreneur telling a prospective investor that their monetization model is to slap display ads in the corners of their site – not going to happen!
