If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I'll say it even bolder: At some point, Fast Company should fire me. (Just not too soon, please!)
Your company will never be truly social if you silo social activity within a consultant or a staff manager. To facilitate proliferation, your consultant should learn how your company works, then create a strategy to spread social throughout your organization. But in the meantime, here's what you should be hearing from your consultant:
1 "What's your goal?" Some social media gurus think the big prize is community. That's a fine start, but for a business, it's also a means to an end--which is whatever your company's larger goals are, whether they be sales, brand awareness, or traffic. Your social strategy should not end with the creation of an online conversation.
To read the full, original article click on this link: 7 Things Your Social Media Consultant Should Tell You | Fast Company
