When companies like Pinterest and Instagram become successes overnight, our expectations for what brands can or can’t do become unhinged from reality. Case in point: JC Penney.
When John Cleese received an honor from the University of St. Andrews some years back, rather than follow in the footsteps of John Stuart Mill and other notables who had preceded him and who had talked about courage, magnanimity and other great virtues, he made a speech about cowardice. He made the case that if cowardice didn’t have such a bad name the world might be a better, more socially cohesive, place. After all, he pointed out, ritual submission works really well in the rest of the animal kingdom. He implored students to help society by going out into the world and acting more cowardly.
To read the full, original article click on this link: Is Patience A Forgotten Virtue In Business? | Fast Company
