How many times have you participated in a brainstorming session, only to be underwhelmed by the utter lack of follow up?
Unfortunately, in most businesses, this is often the norm.
Here's why:
1. The output of the session is underwhelming.
2. No one has taken the time, pre-brainstorm, to consider follow-up.
3. No criteria established to evaluate output.
To read the original article: The Heart of Innovation: 25 Reasons Why Nothing Happens After a Brainstorming Session
