Well-defined problems lead to breakthrough solutions. When developing new products, processes, or even businesses, most companies aren't sufficiently rigorous in defining the problems they're attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren't aligned with their strategies. How many times have you seen a project go down one path only to realize in hindsight that it should have gone down another? How many times have you seen an innovation program deliver a seemingly breakthrough result only to find that it can't be implemented or it addresses the wrong problem? Many organizations need to become better at asking the right questions so that they tackle the right problems.
Here are three stories of organizations in very different fields that did a spectacular job of defining the problem. This in turn attracted the right kind of innovators and led to breakthrough solutions.
To read the full, original article click on this link: The Power of Defining the Problem - Dwayne Spradlin - Harvard Business Review
