Naming can be one of the most difficult challenges in the early stages of a startup. But while many people have written about the topic, few have actually codified the process to help entrepreneurs succeed in the endeavor. This guide breaks down naming into individual steps with detailed, practical suggestions that can be applied to almost any industry. It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. You’ll find numerous examples to bring each concept to life and inspire your creative side — something you’ll need to get to the finish line.
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