Business is war. And as is this case with most wars, there are arms races: in strategy, advertising and perhaps most importantly, technology. The technologies that can make a big impact on business tend to bring with them a high potential for disruption to IT or the business, the need for a major investment, or the risk of being late to adopt. Those qualities can come from an existing technology reaching maturity, an emerging technology that could give early adopters a distinct advantage, or one that has potential for significant market disruption in the next five years.
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