Could Europe's perceived weaknesses actually be a source of strength? INSEAD launches a school-wide initiative to find out.
There is a widespread perception that Europe is currently undergoing a crisis of confidence and much evidence seems to justify this. In a recent Forbes Magazine study of the world's most admired companies, in the U.S. six of the ten most successful companies cited were created after 1970 – in Europe none of them were. Clearly small companies doing business in the U.S. have less trouble expanding their markets and scaling up their operations quickly.
Explanations for this disparity include greater cultural and linguistic diversity in Europe and a perception that European governments regulate business too rigidly. But are these inevitably handicaps or could European companies' experience in dealing with these obstacles actually be turned into an advantage?
To read the full, original article click on this link: Competitiveness In Europe | INSEAD Knowledge
