For startups, your investor is about much more than money.
By Ricky Pelletier, contributor
FORTUNE --Taking a VC investment should not be viewed as a transaction – it should be approached as a partnership. After all, transactions are one-time in nature whereas partnerships are an ongoing concern. Changing one's thinking around this will not only shape the type of partner you select, and but also how you go about selecting them.
When a deal is viewed as a "transaction," there is really only one key component – value maximization. This type of mentality should occur in situations like:
To read the full, original article click on this link: Venture deals are not transactions - The Term Sheet: Fortune's deals blog Term Sheet
