When Pete Kistler was a student at Syracuse University in 2008, a digital doppelganger with the same name and a history of drug dealing kept him from getting an internship. Later, after realizing that it was a Google search that was hindering his career prospects, he and two former classmates launched Brand Yourself, a DIY online reputation management tool that enables anyone to improve their personal search results.
Now, a handful of U.S. colleges are snapping up the program for their own students, to make sure that digital blemishes don’t discourage offers from potential employers.
To read the original article: Colleges getting serious about reading, writing, and reputation management — Tech News and Analysis
