There's one significant description that can be applied to all three winners of Entrepreneur® magazine's Entrepreneur of 2012 Awards: cool.
Our Entrepreneur of 2012, Limor Fried of DIY invention powerhouse Adafruit Industries, is the grand doyenne of the hipster-chic maker movement. Emerging Entrepreneur winner Jason Lucash of OrigAudio is meshing music, design and sustainability--essentially, everything trendy young consumers care about--in his groovy portable products. And while College Entrepreneur winner Bryan Silverman may have set his sights on a not-so-cool item--toilet paper--he's approaching it in a decidedly modern way: connecting it to digital media (yes, really) and capitalizing on his refreshingly candid acknowledgement of what people really do in the bathroom.
To read the original article: The Winners of Entrepreneur of 2012 | Entrepreneur.com
