ACCORDING to the calendar, it is 2013, but anyone who watched the commercials during Super Bowl XLVII on Sunday night might be excused for believing it was a year when “Modern Family” meant the Cleavers, the Bradys, the Huxtables or the Conners.
The commercials that CBS broadcast nationally during the game were, by and large, disappointing. They represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave.
Alas, the so-called creative minds of Madison Avenue chose once again to fall back on familiar strategies and themes that would have appealed more to viewers during the Eisenhower, Nixon, Reagan or Clinton administrations.
To read the original article: Super Bowl Commercials Relied on Outdated Ad Tactics - NYTimes.com
