Pampers were a massive success until 1976, but a marketing error made a mess so big that even a diaper titan couldn't contain it. Here's how P&G finally got both its diaper brands back on track.
Back in the late 1950s, a P&G chemist named Vic Mills had a profound dislike for cleaning his grandson’s cloth diapers; he was convinced there had to be a better way and began studying the nascent disposable-diaper product segment, which then represented less than 1 percent of the billions of diaper changes in the United States every year.
To read the original article: What P&G Learned From The Diaper Wars | Fast Company
