"Every business could be creative."
I talk to so many people about the lack of creativity in companies in America. Part of creativity is contrarianism. Creativity battles common wisdom. Because if there's common wisdom, there's an opportunity. In my own experience, whatever was a good idea was a bad idea to most people.
To read the original article: 10 Creativity Tips From J.Crew CEO Mickey Drexler | Fast Company | Business + Innovation