I recently attended NY Tech Day where 400 eager beaver startups sought to get some love--not to mention media and VC attention--at their respective exhibit booths.
All this company self-promotion raises an interesting question: How do you truly differentiate your new business in a sea of startups? How do you make a name for your company?
First, a few facts to consider:
- A survey of CEOs once found that startup companies that engage in PR are 30 percent more successful in getting early funding than those that don’t.
- Well-known VC firms are getting into the PR game with firms like Kleiner Perkins, Andreessen Horowitz, and Sequoia hiring in-house PR talent.
To read the original article: The Truth About PR Done Right, And What It Does For Your Startup | Fast Company | Business + Innovation
