A lot of emphasis gets put onto how to sell, when to sell, what to sell, to whom to sell, tactics, tips, lessons learned . . . and the list continues.
What is the most important thing startups should do when they’re selling? Listen.
It was only a few years ago that I experienced some major personal growth that lead me to this epiphany. I was 21, and my Internet marketing business had suddenly collapsed. I found myself living on my uncle’s couch, driving a $500 car and making $11.50 an hour as a dispatcher at a roadside assistance company. This is not where I had envisioned I would be!
To read the original article: Sell by Listening– How Startups Should Be Selling
