Once upon a time, a startup could issue a press release and get the word out.
If it were only that easy today….
Now a starup is confronted with an information horde from Twitter... to TV… to YouTube…to Yelp... to Facebook and on and on. It becomes a challenge just to rise above the noise, not to mention controlling the message across all these media. Add in the need to manage its communications cost-effectively and you have all the ingredients for startup agita.
To read the full, original article click on this link: 7 Ways To Make Your Startup Stand Out | Fast Company | Business + Innovation
