My goal in life is to work a job that I love. To try to achieve this goal, my love of surfing influenced me to build my startup in the action sports market. I figured that my familiarity with the market would be an advantage. But as I started out on my entrepreneurial journey, I was surprised to find a number of unfamiliar challenges. As I began to work through those challenges, however, I realized where a lot of my solutions came from: surfing! Here are my surf lessons for start ups.
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