Ask every startup founder how much time and money they spend on public relations, and the usual answer is “Nothing.” With a limited amount of both resources, entrepreneurs worry about building product and doing sales rather than getting buzz. However, a review of Marissa Mayer’s time at Yahoo! thus far should reveal that not only is PR important, it is vital for early-stage companies to survive.
To read the full, original article click on this link: Why your startup needs to focus on PR: the Marissa Mayer example | ventureburn
