Excessive weight on things not designed to carry lots of weight collapse. The same is true about current uses of social media and all things supporting its use, it may collapse.
Why am I saying this? It is simple, most of the people on Twitter don’t use Twitter regularly. Twitter growth is slowing down. Only 30% of the members actually do it. Advertising on Twitter gets the same dismal response rates as everywhere else, 3% or less.
While the stats show usage growth of other sites like Facebook and Linkedin the corresponding click through rates on ads placed on these sites is static or decreasing. Most of the people using search don’t click on the ads. Advertising has been the foundation holding up all things social and sooner or later it will collapse.
To read the full, original article click on this link: The Collapse of Social Media? | The Relationship Economy......
Author: Jay Deragon
