I’m not sure when I first heard the term “The New Normal”. With the internet, it was easy enough to Google the term and, to my surprise, books, articles, and blogs have all laid claim to the phrase for some time. In fact, some declared the New Normal immediately after Y2K as a reflection of the connectedness of technology, markets, and people. Then again after the internet bubble burst, the term was brought back and now again referring to the new realities resulting from the Global Financial Crisis.
The Economic Crisis is heralding a New Normal for Innovation that represents enormous opportunity for 21st century businesses, governments and society. This New Normal is powered by what some call Crowdsourcing and captured more broadly by the term Open Innovation.
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Author: Dwayne Spradlin
