Americans know their celebrities, living or dead: a full 96 percent recognize the name Marilyn Monroe.
But say "Steve Jobs" to a U.S. resident, and the odds are barely better than 50/50 that you'll get a nod of recognition for the founder of Apple.
Even entrepreneurs who have made extraordinary contributions to the U.S. economy – and to daily life for millions – have relatively low public awareness, according to a study released today by the Ewing Marion Kauffman Foundation.
