When I was a student at Penn many years ago, a couple of friends and I had an idea to create a customized candy bar business. We would make unique candy bars and allow people to create their own combinations from a long list of inclusion options. Our friends loved the concept, but when we talked to “experts” in the industry, we were met with a great deal of skepticism around our ability to take it from idea to actual product. We had no advanced equipment and we knew next to nothing about the confectionery industry and the candy bar making process. Even more worrying was that the experts from whom we sought guidance didn’t have the answers we were looking for themselves. Many thought it would be impossible to design a customized bar-making process.
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