If your subject line is lame, your email doesn’t get read. The average person receives more than 50 emails a day and a quarter of us receive more than 100, according to a 2012 study by the software company Varonis Systems.
So let's assume you’ve made the cut and your email has been opened, there’s an often-overlooked element you may want to rethink--your signature at the bottom on the email. It can be your opportunity to leave a lasting impression.
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To read the original article: 5 Common Mistakes You’re Making With Your Email Signature | Fast Company | Business + Innovation