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Somerville-based e-commerce website The Grommet helps launch undiscovered products every day. The company's goal is to "level the playing field" so the companies with the best products can compete in the marketplace, though they might be startups with little name recognition.

Since launching in 2008, The Grommet has featured more than 2,000 companies on its website, including those that have skyrocketed in popularity such as IdeaPaint, FitBit and SodaStream

Image: Zootility Tools Company: Zootility Tools Product description: The company makes a product called "PocketMonkey" that fits in a wallet and acts as a ruler, screwdriver, letter opener and more. Price: Starting at $19.95 

To read the original article: Ten quirky, undiscovered products featured on The Grommet (slide show) - Boston Business Journal