If you send a tweet to a stranger asking them to retweet it, you probably wouldn’t be surprised if they ignored you entirely. But if you sent out lots of tweets like this, perhaps a few might end up being passed on.
How come? What makes somebody retweet information from a stranger? That’s the question addressed today by Kyumin Lee from Utah State University in Logan and a few pals from IBM’s Almaden research center in San Jose.
Image: http://www.technologyreview.com/
To read the original article: The Secret Science of Retweets | MIT Technology Review
