There’s an elephant in the room when it comes to "innovation." And it’s an ironic elephant given that we're all so hooked on data analytics, a/b testing, and getting metrics for anything and everything. Yet we all throw around terms like creativity, breakthroughs, and disruptive innovation. Companies eat up this stuff--they're fully on board. Innovation is going to shape the future. Sure--if we track and shape it.
To read the original article: How To Measure Innovation (To Get Real Results) | Co.Design | business + design
