What happens when you put three business professors in a rental car and send them out to talk to owners and managers of small- and medium-sized businesses? Would they discover their MBA frameworks to be a bunch of academic mumbo-jumbo with no real applicability?
For the past several years, professors Mike Mazzeo (Kellogg), Paul Oyer (Stanford) and I (Utah) have been touring the back roads of America, knocking on doors, and asking business people how they do it.
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