The campaign involves people dumping buckets of ice water on themselves (or being doused by others), sharing a video of the experience and nominating others to give it a try as a way to build awareness of amyotrophic lateral sclerosis (ALS.) Otherwise known as “Lou Gehrig’s Disease,” ALS is a progressive disease that causes nerve cells to deteriorate and eventually leads to total paralysis and death.
Image: http://knowledge.wharton.upenn.edu
