Brace yourself: Facebook is trying to take
over the world. Or, if not the world, at least the entire Internet.
With Facebook partnering up with popular sites like Yelp, many SMB
owners may feel as if their load got lighter. I mean, why waste time
worrying about your building your blog or your own site when you can
grow your Facebook presence instead? If Facebook’s opening up the doors
so that people can take you with them, you don’t have to worry about
anything else anymore, right?
Wrong!
It doesn’t matter how hot Facebook or any of the other social media sites are looking right now. You still need to be focused on using your blog to create your own authority and brand. Want to know why?
Here are ten reasons.
- You Don’t Own Facebook: Today, Facebook stands as a great marketing channel for small business owners looking to extend relationships or bridge social capital via Payvment . Sounds great today, but remember that a few years ago MySpace and Friendster were the hot social networks of the moment. You don’t see too many marketers making these sites part of their social strategies today. Why? Because users move on. Because these networks can be bought and sold. They shift focus. They stop lending themselves to social marketing. While it’s never smart to put all your eggs in one basket, it’s especially unwise to do it when you don’t even own the basket. Make sure you’re diversifying your marketing and using the channels you most control.
- Not Everyone Is Happy With Facebook: Google engineers are deleting their accounts (with obvious motive), users are angered by the new invasive approach, and Facebook has even caught the eye of four US Senators now asking them to take a step back. With regulators being asked to step in and force changes upon Facebook, no one knows what’s going to still be around tomorrow.
To read the full, original article click on this link: 10 Reasons Not To Ignore Your Blog For Facebook | Small Business Trends
Author: Lisa Barone
