The ever expanding market for mobile apps presents technology transfer offices with a tremendous opportunity for new revenues as well as new relationships with students and faculty creating apps on campus. But how do you capitalize most effectively and create an ongoing, meaningful revenue stream – as well as a great way to build good PR and new relationships – without overloading your already stretched TTO staff?
Though it seems like everyone you meet has an app idea, most don’t know the first thing about how to actually get their idea into the fast-changing and unique mobile apps marketplace.
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