Ever since Bill Reichert founded Garage Technology Ventures in Silicon Valley 15 years ago, his firm has reviewed close to 100,000 business plans from hopeful entrepreneurs. Unfortunately, some of those pitches are so bad Reichert found himself moaning when a friend asked him to judge a startup-pitch day. Afterward, Reichert began searching for ways to help entrepreneurs craft better stories. "It is not good enough to tell a good enough story," he says. "You have to get beyond good enough and get to wow."
