While the Apple of the iPhone 6 and 6 Plus is undoubtedly Tim Cook’s, it’s pretty likely that millions of people wouldn’t be queuing up for its devices today if it weren’t for the persuasive power of one Steve Jobs. The Apple co-founder wasn’t just able to convince members of the public either. Those who worked under him coined the term “reality distortion field” to describe his ability to convince himself and others to believe almost anything. But how did he do it? The answer, it turns out is by borrowing from the rhetoric techniques of some of history’s greatest philosophers.
