Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

How SendGrid Built Its Developer Evangelist Strategy to Reach Critical Mass

Over the last five years, email management and delivery service SendGrid has grown from a Techstars startup to a company of over 230 employees with steadily increasing revenue. During that time, their community team has transformed from one MBA grad running the show to 14 specialized developer evangelists and community managers, accounting for 6% of the overall SendGrid team.