The roles of endorser and startup investor are merging into one, in the wake of a move by lawmakers to ease decades-old U.S. securities regulations in 2012.
Consider Tim Ferriss, author of “The 4-Hour Workweek” (which has sold 1.5 million copies so far) and the host of one of the 50 most downloaded podcasts in Apple’s iTunes store. “If you’d like to invest in Shyp, simply click here,” Mr. Ferriss wrote on his popular blog last year.
