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Founded by Rich Bendis

trademark

Syracuse University owns, or has owned, trademarks on nearly two dozen phrases involving the word "orange."

The Colorado School of Mines owns "Genius Juice," which apparently is what people there like to call bottled water.

"Urban Meyer" belongs not to Urban Meyer but to the football coach’s employer, Ohio State University. Mr. Meyer knows this, and has given his consent. (Incidentally, "Urban Meyer Knows" is also owned by Ohio State.)