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When investor Kevin O'Leary takes a sip of BeatBox Beverages' neon Blue Razzberry Lemonade on the latest episode of ABC's hit show "Shark Tank," he flatly proclaims, "This tastes like sh--."

But even though he would rather enjoy a fine Merlot than the entrepreneurs' fruity boxed wine, O'Leary concludes with the rest of the Sharks that BeatBox is on the verge of something big.