The digital business landscape has changed tremendously over the last couple of years and personal branding is starting to play a crucial role online. Having a strong personal brand can do so much more for you than just win you a new job. It adds credibility to your name and can improve the reputation of any business associated with you. In business, people aren’t buying products, but people. With the advent of social media, it’s also easier to be won over by someone’s personality than by their marketing strategy.
