As you think about your company’s benefits options, keep in mind that it’s not simply a benefits package, but a lifeline for your employees’ physical and financial stability. To decide what benefits your company should provide, you need to first understand what your employees want and need. Also, keep in mind that today’s workforce is diverse, not just in ethnicity or gender, but also in age, ranging from 18 to about 70. Just as gaps between generations are more apparent when it comes to embracing new technologies, work-life balance and social interaction, they also have different needs when it comes to insurance coverage and benefits packages. Yet, the 2014 Aflac WorkForces Report found that almost half of small businesses (44 percent) say their benefits package is a one-size-fits-all approach.
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