Normally when I see another black Website I
say to myself, ‘Oh no, not again. Didn’t black Websites die in 2003?’
John Cooper of Vancouver Island Real
Estate pulls it off though and does it with style. John uses a
combination of earthy colors, especially a cool lime green that makes
the site classy and tells me I’m on an island and he has some nice
properties to sell me there. The use of color on a Website can do just
as much to narrate a story than the text sometimes and that’s what John
has done with his Website. I was bought-in to learn more about Vancouver
real estate because of how the Website looked for sure.
John created his site using WordPress and customized a nice theme to create it. At first glance not many people would know it was a WordPress site because the assumption is that WordPress is just for blogs. John shows us that WordPress is a CMS (Content Management System) so he can update his site fast and from anywhere, which can be very important in the real estate business as listings come and go and descriptions & prices change. This is a very nice choice indeed which more small businesses should think about. Using the right tools to create your Website will not only reduce your work but will help your site tell the story of what you are about. One of my favorite things about the Vancouver Island Real Estate Website is John himself. The use of his photo as one of the main elements of the site is what I want to see as a visitor. Real people on a Website personalize the experience and add a much higher level of trust, especially when they are photographs of the team or the owners. Using photographs and testimonials of customers will add another layer to this and that would be a great addition to John’s site as well.
To read the full, original article click on this link: Does Your Website Suck? We Review Vancouver Island Real Estate | Owners Only | BNET
Author: Nick Longo
