Michelle Calloway is standing in front of a group of potential investors holding a microphone. The rules of the pitch are strict: no videos, no samples, nothing in fact that could make it simple to describe the product she plans to launch onto the market. Instead, she has the simple power of words.
So Calloway takes a deep breath and launches into a description of the augmented-reality greeting card company Revealio that she and her husband, Jerry Bowden, hope will disrupt the greeting card industry. People are craving connection, she tells the group, and a personalized, emailed video card could shorten the emotional distance between a soldier overseas and his sweetheart, for example, or a grandmother and grandchild.
Image: http://www.berkeleyside.com
