"It happens way too often: You’re sitting there in the audience, listening to someone talk, and you know that there is a better and great talk in that person, it’s just not the talk he’s giving." That’s TED’s Bruno Giussani, a man who cannot stand seeing potentially great speakers blow their opportunity.
The point of a talk is to say something meaningful. But it’s amazing how many talks never quite do that. There are lots of spoken sentences, to be sure. But somehow they leave the audience with nothing they can hold on to. Beautiful slides and a charismatic stage presence are all very well, but if there’s no real takeaway, all the speaker has done—at best—is to entertain.
Image: Flickr user Gisela Giardino
