It’s no mystery that color has an impact on how we perceive things. Just think back to your favorite color growing up. You didn’t, and you still might not understand why it’s your favorite color. But that color, above all the other wavelengths our eyes can see, is your undisputed favorite.
Since we can all agree that color has power, let’s look at 7 colors that impact the way we perceive content, especially on e-commerce sites.
