MR. BERMAN: Innovation on a budget. I think in Internet parlance that people might say, “Give us your best hack.” So what’s the single best hack you can share about innovation on a budget?
MR. CASE: Partner. It isn’t just about what you do within your organization, but how you connect with other people, particularly entrepreneurs.
It could be as a customer, it could be as a minority investor, it could be a joint venture, perhaps even an acquisition. But the idea is to not just focus on what you’re trying to do within the company, but also what’s happening around the company.
