The technology driven global economy is brutally competitive and has put enormous stress on businesses to adapt or die.
I lived through this at Accenture. When I started the firm was a partnership that did almost entirely consulting, mostly in an on-shore, on-site model with bespoke solutions. By the time I left, the company had become a publicly traded corporation that pulled in huge revenues from completely new businesses like long-term outsourcing contracts, delivered contracts through blended on-shore/off-shore model that was heavily delivery center based, and tried to sell standardized solutions. The company’s name had even changed. It was a far more competitive business at the end of my tenure than it was at the beginning.