I doubt that Steve Jobs has ever asked Apple customers what type of
products they want, or that he cares about what they need.
Jobs believed that if he developed a mobile phone that plays music and
surfs the web, he could create both the want and need.
He was right: his iPhone changed the industry and started a mini
technology revolution.
Most of the entrepreneurs I know fancy themselves to be like Jobs. They think they know—better than their customers—what the customers want, and what they need. Or they believe, as in the movie Field of Dreams, that if you “build it, they will come”. But it just doesn’t work this way in real life. The vast majority of technology startups fail because no one buys or uses their products.
To read the full, original article click on this link: Entrepreneur: You’re No Steve Jobs, So Look Before You Leap
Author: Vivek Wadhwa
