Bresslergroup Builds a Better Mousetrap
Made in USA, new Victor mousetrap is job and environmentally friendly.
Philadelphia – July 6, 2010. The Victor Quick Set Mousetrap, long a category leader, has been redesigned in order to move manufacturing from China back to the U.S. The move increases employment and positive economic impact, while at the same time, decreasing environmental impact.
Woodstream selected new product development firm Bresslergroup to re-design its leading Victor Quick Set mousetrap to reduce assembly and parts costs so that the traps can be cost effectively made in the U.S. By re-thinking the configuration of the parts and the spring mechanism, Bresslergroup came up with a more efficiently-designed trap that can be assembled in half the time as the prior generation of Victor Quick Set mousetraps.
The environmental impact is significant. First, Woodstream has eliminated one million plastic blister packs a year in favor of an all-cardboard package. Second, 15 40- foot HC container trips from China have been eliminated which reduces overall carbon emissions. Finally, the new Victor traps are made of HDPE No. 2 plastic, which can be recycled more readily than the previous plastic material used in Chinese manufacturing. “Redesigning to engineer out costs and carbon impact is a major focus of our client work, across all industry categories. Making small changes can have a huge impact for consumers and the work force,” says Mathieu Turpault, Director of Design, Bresslergroup.
The new, Made in the USA Victor mousetraps are available in Wal-Mart, grocery and hardware stores.
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Bresslergroup, based in Philadelphia, offers innovative product solutions via integrated user research, industrial design and production engineering. The consultancy serves consumer, medical and industrial manufacturers. Since its founding in 1970, Bresslergroup has won more than 80 major design awards and has authored more than 100 patents. www.bresslergroup.com.
Woodstream Corp. is a leading manufacturer and marketer of quality-branded rodent control products, caring control products for pets and wildlife, natural solutions for lawns and gardens and wild bird feeding products. Woodstream’s growth is fueled by a consumer-driven approach to product development. For example, a key focus for Woodstream Corp has been to add organic and or environmentally friendly products to its portfolio. www.woodstream.com.
