Sure, sending newsletters is a great way to send information to your customers, but what information are you getting back? You might think collecting information at subscription is the only way to get data out of your newsletter, but there are several other ways you can get your company newsletter to deliver valuable customer insights.
Use Every Newsletter as a Test
If you’re sending the exact same newsletter to your entire contact list, you’re missing out on a valuable opportunity to test various parts of your campaign. By segregating two recipient groups and sending slightly different newsletters to each, you can read differences in reception to determine the most effective techniques. Use your newsletter to test various subject lines, article titles, and images. You can also run tests by segregating customers and non-customers to see which of the groups has a higher read rate. Just remember not to change too many things between the different newsletters since you might not be able to tell which of the changes caused a higher read rate.
To read the full, original article click on this link: 5 Ways to Turn Email Newsletters into Valuable Customer Insights | Small Business Trends
Author: Prasad Thammineni
