A logo is meant to be a brand's most enduring symbol, a graphic totem that distills a company's essence down into a single graphical mark that is beautiful, flexible, and memorable. Crafting such a deceptively simple symbol is a massive undertaking, so it's no surprise that the majority of the world's logos are so disposable. But when a logo achieves those lofty goals? It's the design equivalent of what Robert Frost once wrote about great poetry: You never get over it.
Image: https://www.fastcodesign.com
